Confidently make creative social media content that your audience will love

Triple your brand's social media engagement with a proven social media content system

Hands up if:

⇒ You're expected to create social media content on corporate and dry topics, and then make them go viral

⇒ Your workload means you don’t have time to make great content

⇒ You get inspired by courses, but then lose steam and go back to your old way of working

You're not alone! 

While understanding the realities of working in comms and marketing, this course will teach you how to make your organisation's content engaging.

In only two hours per week, you'll take your skills to the next level, and get brilliant results from your work that you can be proud of.

Learn and get 12 weeks of coaching and support from Hel Reynolds, UK Social Media Marketing Award Winner 2018!

Learning outcomes

  • Gain confidence - so you’ll know what to post and feel sure you’re doing the right thing

  • Develop the skills to create thriving social media communities - your audiences will go from bored to buzzing

  • Create a plan - that will save you time and ensure your content appeals to your audiences

  • Stand out from the crowd - you'll create life-long habits that will have a huge impact on your effectiveness at work

  • Get recognition - as well as achieving the Content Expert Certificate, you'll be able to show colleagues and peers you are a trusted social media expert

Apply to join the programme now

Limited places available on this exclusive programme of social media training for comms and marketing professionals

Book now
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All this, in two hours a week

  • Live weekly interactive tutorials with Hel Reynolds

    Join live lessons every Tuesday morning and ask questions during the session, or catch up later on the replay.

  • Downloadable resources and planners

    Access to easy-to-use guides, templates, charts and worksheets - these will help you embed your learning and also act as reminder later on

  • Weekly homework tasks with feedback

    This practical course will develop your skills as we go through the curriculum. You'll do as you learn, and form a habit of using these techniques in your every day work.

  • An active online study and support club

    Students get membership of an exclusive and private group on Facebook to share ideas, help each other out and ask questions. The community is a place where we network and help each other out.

  • A special goodie bag to help you study

    Online learning is cool, but you can't beat a lovely notepad to write on. You'll get your gift box in the post with something to write your ideas on and a few other lovely surprise treats!

  • You'll achieve 'Content Expert' status

    When you complete the course you'll gain the Comms Creative Content Expert certificate. You'll be marked on one piece of project work which you complete over the course of the 12 week programme.

Your instructor

Hel Reynolds, UK Social Media Marketing Award Winner 2018

  • Hel Reynolds

    Hel Reynolds

    Creative social media specialist

    Hel Reynolds is a respected expert in social media strategies, working with corporate comms and marketing pros to build skills and confidence. She has shelves of PR and social media awards to her name, the most recent being from the 2018 UK Social Media Marketing Awards. With the help of her training and advice, professionals learn to think like a creative and plan like a strategist. Through her network of bright comms and marketing pros, including the popular Comms Creative newsletter readers and Facebook group, Hel is on a mission to get people feeling creative, fearless & proud about their work. She also loves to draw cartoons, chat to cats that live on her road, and binge watch repeats of the sitcom Frasier. Find out more on her website:

Course curriculum

  • 1
    Welcome to the course!
    • Course begins September 19th! A message from the instructor
    • Course FAQs
  • 2
    Pre-course homework
    • Essential! Your homework before we start
    • Preparing yourself and your colleagues for your programme of study
    • Your comms creative journal
  • 3
    Week 1: Re-setting our thinking on social media content
    • 26.09.2019 Live webinar: Understanding the new rules of content. Including: How audiences behave - the psychology of sharing; What works on different channels; how algorithms affect our work; Understanding the Comms Creative Content Framework.
    • Week 1 worksheet
    • Further reading and inspiration
    • Test your learning
  • 4
    Week 2: Strategy (part 1)
    • 03.10.2019 Live webinar: First steps in applying the Comms Creative Content Framework - goal setting; audience segmentation, and culture maps. Including: Prioritising SMART objectives; Prioritising audiences; Culture mapping.
    • Week 2 worksheet
    • Further reading and inspiration
    • Test your learning
  • 5
    Week 3: Creative content techniques (part 1)
    • 10.10.2019 Live webinar: Audience booster content. Including: Conversation content types that get your audiences talking.
    • Week 3 worksheet
    • Printable menu: story social media conversation formats
  • 6
    Week 4: Creative content techniques (part 2)
    • 17.10.2019 Live webinar: Flipped stories, social copywriting, Including: Making your stories and promotions more audience-focused; Irresistible copy and hashtags for tweets, Facebook, Linkedin and Instagram.
    • Week 4 worksheet
  • 7
    Week 5: Creative content techniques (part 3)
    • 24.10.2019 Live webinar: How to design and create great video and visuals. Including: The elements of a video that gets watched to the end; Designing a storyboarded video; Making the most of your on-the-go video; The elements of an engaging graphic;
    • Week 5 worksheet
    • Social media video principles
    • The guide to the comms kit bag: recommended equipment to make engaging video
    • The guide to the comms kit bag: recommended equipment to make engaging video
  • 8
    Week 6: Creative content techniques (part 4)
    • 31.10.19 Live webinar: The art and science of storytelling on social media. Including: Key storytelling elements that bring your story to life; Which stories work on which platforms.
    • Week 8 worksheet
    • A guide to the top 20 apps for making engaging content
  • 9
    Week 7: November 4th - 8th mid-programme break
    • Time to take a break!
  • 10
    Week 8: Implementation session
    • 14.11.2019 How to take part in the implementation session
  • 11
    Week 9: Nurture engagement
    • 21.11.19: Live webinar: Increase engagement and following. Including: Top tips to boost likes, shares and comments; Using and building Facebook and Linkedin groups; Audience building tactics for Facebook, Linkedin, Instagram and Twitter.
    • Week 9 worksheet
    • Further reading and inspiration
  • 12
    Week 10: Strategy (part 2)
    • 28.11.19 Webinar: Content planning. Including: Your core content planner; Plan and implement your commenting strategy; Considering lead magnets; Last minute content; Personal goal-setting and accountability.
    • Week 10 worksheet
    • Social media evaluation template
    • Core content planner
    • Content checklist
  • 13
    Week 11: Get your colleagues behind your social media strategy
    • 05.12.19 Webinar: Getting management and staff buy-in. Goal setting for internal influencing; Internal networks - the power/interest plan ; Sharing good practice; A template for internal reporting; Tackling internal and external obstacles.
    • Week 11 worksheet
    • Internal influencing strategy template
    • Further reading and inspiration
  • 14
    Week 12: Next steps
    • Congrats! Here's what's next...
    • More resources for you
    • Before you go...
  • 15
    Live social media clinic
    • 10.12.19 Live clinic. Take part in a personalised mastermind session! In this webinar, everyone gets 5-10 minutes in the hot-seat to discuss their problem, to tailored feedback and inspiration from Helen and the group.
  • 16
    Bonus content: How to deal with negative, untrue, and/or abusive posts
    • Dealing with negative social media comments – dos and don’ts
    • Dealing with negative posts

Learn the skills you need to make your corporate content grab your audience's attention and act on your call to action

Join a group of talented comms and marketing professionals today, and in 12 weeks you'll be a Comms Creative Content Expert.

Apply to join now - limited spaces available

Free bonuses!

As well as all this, book before July 1st 2019 and you get these useful extras!

  • Bonus content 1: How to deal with negative, untrue, and/or abusive posts

    £199 value

    In this short video course, you'll learn everything you ned to deal with the more tricky, awkward and heated comments people will make about your brand on social media. You'll be confident in handling almost anything you might come across! This 90 minute video lesson comes with a workbook, checklist and downloadable guide to prnit and put up in the office.

  • Bonus content 2: Join the live social media clinic

    £149 value

    Join 10 other students on a live video call where each of you gets 5 minutes 'in the hotseat' to pose your own work idea or problem. You'll get instant and personalised advice from Hel Reynolds - and the rest of the students on the call. As well as having your chance to tap into our collective creativity and strategic minds, you get to listen in and be inspired by everyone else's session too! Don't worry if you can't make it live, you can submit your question or ideas before, and catch up on replay later!

Pricing options

Pay up-front now, or in three monthly instalments, or pay by invoice

Or you can pay by invoice, or credit card

If your organisation needs to pay via a finance or accounts department, you can arrange your enrollment via email.

You'll be enrolled just like everyone else. Fill out the form and you'll be sent an invoice straight away for payment within 30 days
Enrol via invoice
Or you can pay by invoice, or credit card


  • When does the course start?

    Officially, it starts on September 19th 2019. But the first live lesson isn't until September 26th. A welcome video with some pre-course preparation will be released on September 19th, so you'll have time to prepare before the first live lesson. This prep work will consist of a video where I describe how the course will work, how we submit homework and go through some FAQs. You'll also have a worksheet to complete that covers identifying where you are with social media content, and making me aware of aims and objectives you may already have at work for the next six months, plus particular campaigns, promotions or stories coming up that you'd like to engage your audiences with.

  • When are the live lessons?

    Each webinar will be on Fridays at 11am. There will be the lesson which will be about an hour (or occasionally up to 90 minutes for the meatier topics). When the lesson is finished, we go into Q&A and you can ask anything that's on your mind.

  • What if I can't make the live lessons?

    All the lessons are recorded and added to the learning area by 6pm that Friday. You can catch up whenever you like, you have access to this course for a year so take your time if you need to.   And there will be plenty of opportunities to ask questions in our Facebook study group right up until the end of April 2020, if you can't make the live Q&A.

  • How much time will this take?

    You need to invest a minimum of two hours per week. Each two hours is designed to include the webinar and bare minimum effort at the homework. This is because most teams I train have very limited time on their hands!   Each webinar lasts between 60 and 90 minutes, with instructions on what to do during the week for homework.  

  • I already know my stuff, is this course going to be the right level for me?

    I teach comms and marketing professionals at intermediate and advanced stage - so if you're not already confident with posting and managing social media for your brand, it's probably not for you. This is absolutely a course about innovative and strategic approaches, but with a focus on practical tactics. So although it is more practical than academic, it is underpinned by solid theory and much experience as a former communications and digital manager.   Everyone in the group will be challenged and inspired, and because we can chat in our small private Facebook study group, I can tailor advice I give there to each individual.

  • Is this for comms and marketing in B2B, public sector, or consumer brands?

    The course is about social media content generally - so we discuss general principles and techniques and then how they apply to the different cultures and audience expectation on each platform. What we cover on the course can be applied to any industry or sector.